Session 4

10/18/2008 - 09:00
10/18/2008 - 11:00
Etc/GMT+2
In sight on site; revealing and sustaining valuable knowledge for corporations
Curator: 
Simon Pulman-Jones (GfK)

Introduction to session

Simon Pulman-Jones (GfK)

Tracing the Arc of Ethnographic Impact: Success and (In)visibility of Our Work and identities

Donna Flynn and Tracey Lovejoy (Microsoft)

Now you see it, now you don't: selective visibility and the practice of ethnography in the technology sector

Laura Granka and Patrick Larvie (Google, Inc)

Sustaining Stories: The versatile life of sustained in-house ethnographic practice in a global software company

Johann Sarmiento and Natalie Hanson (SAP Global)

Design Anthropologists' Role in SME's - unveiling attitude & aptitude

Mark Asboe (Mads Clausen, Univ. of Southern Denmark)

Strangers or Kin? Exploring Marketing's Relationship to Design Ethnography and New Product Development

Sarah Wilner (York University (Canada) Business School)

Politics of visibility and when Intel hired Levi-Strauss

Rogerio de Paul and Vanessa Empinotti (Intel, USP)